«The basis for Toyota’s scientific approach … by asking the question why five times, the nature of the problem is determined, the solution becomes clear» — Sakichi Toyoda. I’m sure each of you has heard of this method. Its essence is to ask “Why” five times in succession to find…

Just recently I did a deep process of self-reflection and tried to analyze my experience and my actions from the perspective of an average client. And here are the 2 questions that got me into an hour-long discussion: «Why did I choose to pay for this particular service and not…

A colleague and I recently had an argument. He claimed that research is a meaningless waste of company time and resources, because absolutely all data can be obtained from the analytics system. As a product manager and researcher it was very strange to me, even amusing. So I decided that…

I want to expand somewhat on the topics I want to talk about on my blog, as I think I can be very helpful in these areas for other people. In my next posts, I also want to touch on topics that relate to the entire product development cycle. And…

I’ve written before about how you can quickly test a hypothesis or product feature with an MVP implementation. You can find this information in the article «How to test ideas quickly and without budget». In this article, I want to break down a very specific but effective way of doing…

Recently, team of UserInterview published an annual report about condition User Research sphere «The State of User Research 2022». I decided that I need to make some overview and share own minds about it. Whoever has time, I highly recommend reading it first, and then moving on to read my…

Medium is the largest platform for independent authors to share their experiences and knowledge. If you are reading my post, you know how useful the content that is published here is. But there is one problem: there is too much information to read. Very often I subscribe to a lot…

Have you ever noticed how many products are created that the market doesn’t need? Statistically, about 95% of businesses close within the first 3 years of existence. And one of the main reasons is that they couldn’t find Product Market Fit. Product Market Fit is when a product has found…

The skill of creating strong research reports is one of the most important and valuable skills of a researcher. It is what characterizes and shows how high or low a researcher’s qualifications are. It is incredibly important because it is the outcome of your work upon which all future decisions…